Phương pháp: PEEL
- 01Point
- 02Evidence
- 03Explain
- 04Link
- 01Advertising plays a much bigger role in our decisions than most people realize.
- 02Honestly, it's become almost impossible to go a single day without seeing some kind of ad.
- 03Just think about how many ads pop up while you're scrolling through your phone.
- 04Even walking down the street, you're surrounded by billboards, shop windows, and promotional banners.
- 05This happens because companies know that repeated exposure builds familiarity, and familiarity builds trust.
- 06Once a brand feels familiar, people tend to pick it over something they've never heard of, even when the quality is basically the same.